Our beginnings are humble. From two looms in India to one of the world’s leading rug manufacturers, every step of our journey has been taken with beauty and community in mind. We create and sell luxurious, elegant products that bring the world together
Originators, innovators, and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body, and soul.
We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology, and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life.
We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
When it comes to a carpet that truly has it all, look no further than SmartStrand. Where traditional carpets fall short, the innovative fibers in SmartStrand Forever Clean offer unbeatable spill protection, permanent stain resistance, and long-lasting durability. Truly a worry-free solution, SmartStrand Forever Clean is the perfect flooring for busy households.